China was the biggest tourism source market in the world prior to the pandemic —Chinese tourists spent a collective US$255 billion on international travel in 2019 (UNWTO). Early this year, China lifted restrictions on travel sending signs of hope for the recovery of the global tourism economy. WTTC predicts that China is expected to have the world's largest tourism market by 2032. The re-opening of China, earlier this year, both for inbound and outbound travel, after 1,000 days of travel restrictions has sent hope throughout the global tourism economy.

This special interview provides unique insights into the future of Chinese outbound tourism. What are the current traveler preferences and how are they expected to evolve? What trends should we look out for, in terms of consumer spending today as well as future traveler aspirations? How can the sector prepare with better and more personalized tourism products?  

Moderator

XU Jing (徐京)，Vice Chairman of Global Tourism Economy Research Centre (Mainland China)

Speakers (In alphabetical order by surname)

Gary BOWERMAN，Director of Check-in Asia (Malaysia)