(in cooperation with World Tourism Alliance)

As the travel industry recovers, digital transformation will continue to be a top priority for the travel and hospitality industry. During the pandemic, technology has become an indispensable tool in the industry. As we prepare to move towards "Vision 2030", the power of technological innovation will also be a key element of future tourism. It will drive industry development and shape new tourism experiences. In this discussion session in collaboration with the World Travel and Tourism Alliance, leaders from a number of large and influential technology companies will jointly explore the profound impact of technology on the world tourism economy and how technology will promote positive transformation to optimize tourism. industry, improve people's living standards, and contribute to building a more prosperous and harmonious world. These industry leaders will discuss how the travel industry can leverage technology to remain competitive in the global marketplace. They will also explore issues including: How destination digitization (the integration of digital solutions) can help enhance the purpose of travel efficiency, sustainability and overall visitor experience? How does digital technology rebuild consumer trust and sustain confidence? How does technology empower industries through digitalization? What role does generative AI play in tourism? How will it make waves in the industry? And, how does digital transformation play an role in rural revitalization?

Moderator

LIU Shijun (劉士軍)，Vice Chair & Secretary-General of World Tourism Alliance (Mainland China)

Panelists (In alphabetical order by surname)

HU Xin (胡鑫)，Vice President of Tencent Cloud (Mainland China)

John SUN (孫豪), Chairman of Macau Pass Group Holdings Limited (Macao China)

WANG Wei (王韋)，Senior Vice President of Trip.Com Group (Mainland China)

YAN Hao (顏昊)，General Manager of Public Affairs for Greater Bay Area, Douyin Group (Hong Kong, China)