China's economic development has entered a new stage. The integrated development of different industries in the form of "tourism +" and "+ tourism", as well as the application of new technologies and the development of the digital economy, have created new development opportunities for China's tourism industry. What are the investment potential and opportunities for China’s tourism industry in the next few years? Which areas and key areas will receive the attention and favor of tourism investment institutions? What policies will local governments have to promote investment in cultural tourism? With the continuous promotion of the “One Belt, One Road” initiative and the implementation of the Regional Comprehensive Economic Partnership (RCEP), the potential for cooperation in cross-border tourism investment and financing will further increase, providing a better platform for cooperation in tourism project development between China and other countries. There are many opportunities, which tourism resources and projects will be attractive to China’s investment opportunities? How can tourist destinations attract investment from Chinese companies? In this session, guests from Chinese and international tourism organizations will discuss investment opportunities in China's tourism in the new era, as well as the potential of Chinese enterprises' foreign tourism investment and cooperation.

Moderators:

WANG Xinjun (王新軍)

President and Chief Executive Officer of Ivy Alliance Tourism Consulting (Mainland China)

Speakers:

WANG Wei (王韋)
Senior Vice President of Trip.com Group (Mainland China)

Peter SEMONE
Chairman of Pacific Asia Travel Association (PATA) (Thailand)

ZHANG Shumin (張樹民)
General Manager of OCT Tourism Development Group (Mainland China)

ZOU Feng (鄒風)
Managing Partner of Tourism Capital (Mainland China