Arts and culture evoke emotions, enrich lives, and play an important role in shaping our world. Culture, tourism, music and tourism have inherent synergistic effects, which not only enhance their respective advantages, but also have broad potential for common development. Cultural and creative industries are emerging sectors that are thriving in the global tourism market. They promote international cultural exchange, promote public participation in the arts, and provide support for museums and cultural heritage sites. The integration of culture and tourism industries not only makes different destinations more attractive to tourists, but also makes these areas more attractive to live, work and invest. In this session, guests will discuss how art, music and culture subtly provide momentum to promote the development of our society and improve our lives. Through insightful discussions, guests will explore different strategies for promoting cultural exchange, reveal the critical role of major public and private institutions, and propose innovative ways to make arts and culture a powerful engine of future tourism and economic development in the world.

Moderator

Martina FUCHS，Business Journalist (Switzerland)

Session Keynote Speaker (10 mins)

WANG Bo (王波)， Chairman of Poly Culture Group Corporation Limited (Mainland China)

Panelists (In alphabetical order by surname)

Tomaso RADAELLI，Chairman, MondoMostre (Italy)

Pino SAGLIOCCO，Chairman, Live Nations Spain; UNWTO Special Ambassador (Spain)

WANG Yuegong (王躍工)，Deputy Director of The Palace Museum (Mainland China)